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In their book, “Million Dollar Web Presence,” authors Chad Barr and Alan Weiss lay out tactical strategies for building a brand and business by leveraging the Internet. In the following excerpt, the authors describe tried-and-true methods to develop provocative, engaging content, as well as the essential elements of a successful website.
Content may be king, but provocative content is the ace.
Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.
Provocative content for an accounting firm may include six reasons you’re paying too much